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'<p>近日,国内最大的地方性游戏平台同城游正式宣布平台注册用户已突破2亿,月度活跃用户超过千万,这标志着同城游凭借其首创的"地方化娱乐平台模式",在持续高歌猛进十余年后,依靠先发优势,毫无悬念地再次刷新了该领域的多项历史记录。</p><p>据同城游有关人士透露,为感谢广大玩家的支持和喜爱,同城游平台将在5月26日开启系列感恩回馈活动,届时会有Iphone X、Ipad Pro等豪华大礼送出,精彩值得关注。</p><p><strong>战略创新,开创棋牌游戏新品类</strong></p><p>如果说现在各种地方化互联网应用已经不足为奇,那么十几年前就敢吃第一个螃蟹的同城游就是个勇士。</p><p>与近两年依靠"农村包围城市"策略而大获成功的购物软件拼多多、短视频APP快手一样,同城游的发展史同样是一部三四线城市用户需求的探索发现史,只不过相比于后两者,同城游早在2004年便已嗅到中小城市的用户红利并加以挖掘,这一颇具前瞻性的眼光尤为难得。</p><p>彼时的国内互联网环境尚处于新兴阶段,开拓者盛、追随者众,京津沪激战正酣。在这样的背景下,同城游发现,尽管三四线城市人口占据全国多数,但少有互联网企业为当地用户提供定制化产品,棋牌游戏领域更是一片空白。</p><p>"人口优势就是用户优势",这一观念很快被同城游提升至战略层面。平台以区域化的运作模式,陆续推出一款款精品本地游戏迅速打开地方市场,也成功开创了"地方棋牌"这一游戏品类,并在激烈的市场竞争中保持遥遥领先的地位。</p><p><strong>感知文化符号,用家乡游戏温暖用户</strong></p><p>棋牌游戏与传统文化和地域特色有着天然的内在联系,这一点对于同城游的用户来说,有着更深的体会和感受。</p><p>三分热闹,七分团圆。2017年春节期间,同城游萃取"打牌"这一传承千年的年味符号,派出走访团队,与50多名普通人一起经历了春归旅途,并记录下每个人物背后的感人故事,完成了业内第一部由棋牌游戏公司独立制作的纪实性影片《牌局上的新年》。</p><p>同城游纪实性影片《牌局上的新年》片段</p><p>年味在变,但地方棋牌还在坚守着故乡味道,在这部影片中,同城游以温润平和的视角记录下乡愁与亲情,用最原始、最单纯的方式记录下一个个鲜活的故事,用爱与快乐的态度,温暖了每一个用户的心。</p><p><strong>坚持合规运营,树立行业典范</strong></p><p>诚信是企业的立业之本,也是发展之基。作为地方棋牌游戏领军品牌,同城游始终坚持绿色发展理念,秉承行业自律、保障用户信息安全的举措在业内深受好评。不仅如此,同城游还主动与有关部门对接,率先建立网安警务室,在相关部门指导下,对游戏内不良行为予以有力打击,展现了一个大企业的社会责任与担当。</p><p>图为同城游网安警务室揭牌仪式</p><p>十四年的初心坚守,让同城游在屡获行业大奖的同时,也获得了主管部门的支持和肯定,2017年同城游通过国家工商行政管理总局(现市场监督管理总局)"中国驰名商标"认定,成为目前地方棋牌行业唯一一个获此殊荣的游戏平台;所属公司畅唐网络获评为"浙江省重点文化企业";2018年被浙江省游戏行业协会授予"2017年度游戏行业贡献奖"和"游戏行业最具影响力企业"两项大奖。</p><p>在棋牌行业正朝着更加规范化发展的今天,同城游不忘初心、稳步前行的发展模式,为其他企业树立了参考典范,2亿用户又是一个全新的开始,期待同城游未来能为行业带来更多惊喜。</p>' |
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